The New Purple Hybrid Mattress
The Original Purple Mattress is still for sale, but they have added a new member to their family.
The New Purple mattress has three options, the 2, 3 and 4. The system is pretty straight forward, at the lower end you can choose the one with a 2″ polymer section (just like the original purple mattress). Below is a picture of my original Purple’s top polymer layer.
You can beef up the polymer section to a 3″ or 4″ section. Here is the CRAZY part the 4″ polymer section costs a full $1,200 more than the 2″ polymer section. Yes, the queen sized hybrid with a 4″ polymer section is $2,799!
Besides the choice that you now have for the polymer section, the new purple mattress now has individually wrapped 7″ coils. This will provide sleepers with the additional support that some feel that the original purple may not provide. This may be the game changer that Purple was seeking.
You can think of the New Purple as a beefier option for larger/heavier sleepers. I’m a side sleeper and they say that their 4″ polymer section is ideal for side sleepers. So for my queen size they are suggesting I fork over $2,799 to try this. At the same time, I’m not heavy so I’m not sure I’m the ideal candidate for the .4. I am a bit tempted by the thought of floating on an extra 2 inches of the egg catching polymer layer.
What is Inside the Mattress?
This comes down to your choice of how much you are willing to spend. The 2″ polymer layer with the transition foam and 7″ coils is $1,599, which is on the high side for a hybrid coil foam mattress. However, this isn’t really foam is it? I mean you do get the egg catching capabilities of the Purple polymer layer. The big question is; are you willing to almost double your cost to double up on their polymer layer?
What I really want to know is, how crazy is the .4 on the purple powerbase’s massage feature?
What Type of Bed Frame Works for this Mattress?
|Polymer Size||Twin XL||Queen||King||California King|
You can get a free pillow with the purchase of a Purple mattress. In addition, I’ll throw in a $25 gift card if you use my links to buy one.
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More about Purple:
Read the Original Purple Mattress Review
Read about the:
Get the latest details on the Purple Vs. Honest Mattress Reviews Lawsuit
Purple trades under the ticker PRPL for about $11.50. Their price to earnings multiple is an astounding 474.58 times their earnings. For perspective, the S&P 500 is trading around 20 times earnings…It currently pays a dividend rate of 0%. I would be a buyer of purple stock at around $1 or so, so I’ll have to wait. You can read their 10-K (2017 annual financial report) Purple 2017 annual report
Highlights from their annual report:
Purple had a net loss of $2,327,000 in 2016 and they turned that around to a $803,000 gain in 2017
Total assets dropped from $155,821,000 to $122,281,000
Purple’s stock shot all the way up to $13.90 before the announcement that Sam Bernards had stepped down as the CEO on 3/15/18. That announcement coupled with the release of the 8-K sent stocks down to $9.33 as of 3/19/18.
The PE ratio is still crazy high, but their revenue growth of over 200% from 2016 to 2017 is extremely impressive. Something spooked investors, and my bet is that the CEO change had the largest impact.
Reminder: not investment advice, just pointing out stuff that is public knowledge.
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