Mattress Firm decided to get into the bed in a box industry
Mattress Firm dominates the brick and mortar industry in my area. I kid you not, there are 4 of them within a mile of my house. When I heard about tulo the first thing that I did was to check to see if it ships for free. Check, it does. Does it have a similar return policy of other bed in a box mattresses? Yes, 120 nights, free returns, no questions.
Free shipping, free returns and a trial period. So far so good. They offer 2 day shipping which by far beats all of their bed in the box competition. How can they pull that off? Since the Mattress Firm distribution is so wide they can promise this 2 day window.
Were I to order one I’m willing to bet it would be here within a day, however, if I were in a more remote location they may have to struggle a bit more to get the Tulo to me in time. As much as I hate the experience of setting foot in Mattress Firm, their additional perk of being able to test it in their many locations is really something that none of their peers can offer. Sure, you can try Leesa in West Elm. However, how many West Elms are near you? I think that there are 2 in the Phoenix metro area. For perspective there are 4 Mattress Firms within walking distance of my house. Casper has a display of sheets and pillows at every Target, but I have never been to a Target that has the Casper mattress on display for testing. I don’t think it fits with the overall theme and floor plan of Target. You get where this is going. If the tulo is price appropriately, then they will sell a lot of these.
What is Inside the Mattress?
2 day shipping
What Type of Bed Frame Works for this Mattress?
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