Purple is one the top 5 best selling direct to consumer (Bed in a Box) Mattress Retailers
Recently they have made some dramatic changes to capitalize on their position in the market. They are now publicly traded under the stock ticker PRPL, currently trading a bit under $11 per share. They added 3 hybrid purple mattresses, the 2, 3 and 4. Each number is connected to the size of the hyper elastic polymer layer’s thickness. Meaning that the New Purple 2, has a 2 inch polymer layer, while the 4 has a 4″ layer.
If you are lucky and close to one of the Mattress firm locations that carry purple you can try one out in store before you buy it. Currently, mattress firm is selling the original Purple and the Purple .2. Why don’t they carry the Purple.3 & .4? I’m guessing price has something to do with it. I was recently at one of the Phoenix Mattress firm stores and I saw that they had the Purple .2 and .3. I asked the salesman why they didn’t have the purple .4, and he said that they didn’t have the market for such an expensive version. He added, that he could still sell it to me, but that I couldn’t try it in store.
Open up the accordion below to see what I think about the Purple products I have sleep tested.
It takes a bit of getting accustomed to this mattress. You feel a bit like you are on a waterbed. That said, I’m a side sleeper and I love the Purple Mattress! I did a 2 week sleep test on it and then put it into storage. I didn’t think about it for months, and then I bought an adjustable bed. I took all of the mattresses that I had in storage and cycled them onto my new base. At first I was like, “nah I’ll skip the purple”. Why? Because it is SOOOO Heavy, moving it around is a real chore. It was probably my last pick to come out of storage. I remembered liking it, but I wasn’t in love with it.
Fast forward a bit, I’m loving life on my adjustable bed, and some of the mattresses that I really liked didn’t work well on an adjustable base. Around the same time I was at a mattress store and I noticed that nearly every mattress on display was on an adjustable base. My adjustable base completely changed the way that I sleep and cured my husband’s sleeping. Simply put, it was a life altering adjustment to convert to an adjustable frame. This is going to be the future in the mattress industry, if a mattress doesn’t work on an adjustable base the future sales of that mattress will be in jeopardy.
After testing about a dozen mattresses on the adjustable base it was time for the purple mattress. No matter how strong you are, nobody can move a queen sized one on their own. It is both heavy and it can “taco” on you if you aren’t careful. With all of the talk about mattress powder in the polymer section, the real issue you have to look out for pulling some muscles or finding yourself underneath the mattress while moving it. It may come off in jest, but seriously have someone help you move this mattress.
Here is how it tested.
The video should start at about the 8:19 mark, if not skip forward. Did you notice that the purple mattress was the best performing (and also preforming) mattress in this test? Well I did! I put that video together in November 2017, and have tested several mattresses since then. Purple is still in a class by itself. Did it sound like I was picking on the purple by saying it was heavy and hard to move? Guess what? That is a huge benefit on an adjustable base (assuming you don’t exceed the lift capacity of the base). The extra weight that is tucked into the mattress allows it to conform to the different positions of the base. Did I also mention that the Purple mattress is weak on motion transfer tests, and that it feels like a waterbed? Those are generally assumed to be bad things right? Not so fast my friends. When you turn on the massage feature on your adjustable base (hint the purple powerbase has a massage feature) this waterbed like quality transfers all of the massage power throughout the entire mattress. With most mattresses that I test the massage is generally focused within about 8″ of the massage unit. Put simply, it is a magical combination and I highly encourage you to consider a purple mattress if you have an adjustable base. If you don’t have an adjustable base, it is time to look into it.
If you go with the purple mattress plus powerbase combo you will get the one stop shopping experience. However, my understanding is that the purple powerbase is manufactured by another company and Purple slaps their label on it, along with a markup of course. So, you may want to consider less expensive adjustable base options.
They added 7.5″ coils and gave consumers the choice of how large of a hyper-elastic polymer section that they desire. They say that the Purple .4 is ideal for side sleepers. Look at the price table below, I’ll wait for you! OUCH! They want me to fork over $2,799 to upgrade to a queen sized Purple .4…
How much of this do you want to sleep on?
So they already have a huge strike here on the price point. Just wild speculation here, but I am willing to bet that this was a wall street decision, not a marketing decision. The new management that took over when Purple went public, probably said to the board something along these lines. “Folks, we are losing way too much money each and every quarter, and these losses are accelerating as we grow. Therefore, I think we should jack up prices and release a new product that is so different from what everyone else is doing that it will be noncompetitive. Let’s not stop there, let’s go out on a mission to make the Purple .2-.4 like a status symbol. We can create some kind of competition, only the coolest people have the .4. It will be like what driving a Mercedes meant in the 80s. Who’s with me?” It’s actually crazy enough that it just may work. Purple does an amazing job of advertising if any company could pull of this bold plan it’s going to be Purple.
You don’t have to go all the way up to the Purple .4 you could get the polymer section down to a 3″ or 2″ section. Here is the CRAZY part the 4″ polymer section costs a full $1,200 more than the 2″ polymer section. The polymer section is what the Purple is all about, so I do get why they would double down on it to provide the option to get all the way to 4″. I wonder if they have considered additional thickness on their original mattress as well?
Besides the choice that you now have for the polymer section, the new purple mattress now has individually wrapped 7.5″ coils. This will provide sleepers with the additional support that some fell that the original purple may not provide. I feel like the “Raw Egg Test” video had a section about how coils weren’t good, so I went and watched the video. How much egg is on my face? I was wrong there is no mention of coils being bad in that video. Meaning, this expansion into the hybrid world may have been planned for the last couple of years.
The choice between which version of the new Purple you choose comes down to your choice of how much you are willing to spend. The 2″ polymer layer with the transition foam and 7.5″ coils is $1,599, which is priced in the middle of hybrid coil foam mattresses. However, this isn’t really foam is it? I mean you do get the egg catching capabilities of the Purple polymer layer. The big question is; are you willing to almost double your cost to double up on their polymer layer? The 4″ .4 is priced at the luxury end of the market of the direct to consumer market. Generally, you can double the price of a direct product to get the price that you would pay in store, meaning that they think highly of their flagship .4. They are a really bold company and certainly know how to market, so as much as I’m unsure of the price, they must have launched it for a reason.
The Base: Foam vs Responsive Support Coils (RSC)
The biggest difference between the original and the new mattresses, aside from the depth of Purple, is the base upon which the Smart Comfort Grid™ is set.
The original is set on two high-quality layers of polyurethane foam and the New Purple Mattress is set on individually-encased Responsive Support Coils.
Original Purple® Mattress | Foam
- Slightly Firmer Feel – for those who prefer a more firm sleep surface.
- Less Bounce with ideal motion isolation – foam is naturally less springy and a tad more motion-isolating than coils are, so you’ll feel your partner move less in the night.
- Smart Comfort Grid™ – adds a medium-firm support layer beneath the Purple® grid.
New Purple® Mattress | RSC
- More Immersive – the coils are designed to compress under specific pressure points, so you sink into the mattress for more immersive comfort.
- Bouncier with near-perfect motion isolation – individually wrapped coils make the bed more responsive to motion, without sending movement across the entire mattress.
- More Edge Support – both the coils and the auxiliary foam border provide excellent edge support all the way around the mattress.
- Better adapted to all body types – The responsiveness of coils, paired with the Smart Comfort Grid™, adapts more readily to all body types and sleep positions.
- Smart Comfort Grid™ – Designed to complement the Purple® grid for perfect pressure relief and support.
|Type||Twin XL||Queen||King||California King|
Which mattress would I pick?
The price difference between the original purple and the new hybrid models is so drastic that I would personally purchase an adjustable bed and a purple mattress before I even considered purchasing a 2, 3, or 4. They advise that the 4 is ideal for side sleepers like me, but no, sorry I’ll stick with my adjustable base and my original purple. I think their ideal target market for a .4 purple is going to be a large side sleeper, and I don’t fit that demographic.
Imagine that I were to purchase the Purple .4, the one they suggest for side sleepers like me. At the queen size I would be forking over $2,799 on just the mattress, I still need to put it somewhere right? I know that you can buy a great quality queen adjustable base for around $1,000, add the original Purple price of $999. Now I’m sleeping on a killer bed for $2,000. That doesn’t even cover just the mattress at the Purple .4 level. So, in my world, I have a way better combination for great sleep and I have an extra $799 in my pocket.
To me the choice is pretty clear, stick with the original Purple. If you have extra money to spend I HIGHLY encourage you to add in an adjustable base. However, were I in the big and tall category, I could possibly be swayed into a Purple .2 as it is marketed for back sleepers. One of the cons that I hear about the original Purple is that it doesn’t offer enough support for people in the big category. The new Purple .2 may be able to solve that problem with the additional 7.5″ of responsive support coils. I have an extremely large friend that I may be able to convince to test out the Purple .2. So I know that there is NO way I’m buying a Purple .4, but I may buy the .2 for a big and tall test…
If you want me to write a check and test the Purple .2 so that we can see if it is a fit for the big and tall crowd, please leave a comment below. With enough comments I may be swayed to pull the trigger on it.
Purple is currently offering free sheets with the purchase of a mattress. I just received my Purple sheets a couple of days ago. Purple mattresses are also eligible for a $25 gift card from me, if you purchase using these links.
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Some Mattress Firm locations carry both Purple mattresses. The US is a large place and Mattress Firm locations are in 49 of our states. Unfortunately, they haven’t incorporated Purple into all of their locations.
Here are some of the locations where you can try a Purple mattress and compare it to the New Purple mattresses Purple .2, Purple .3 and Purple .4:
|Chicago||Phoenix||SF Bay Area||Sacramento|
|West Fullerton||Tempe||Colma||Zinfandel, RC|
|Orland Park||Camelback, Scottsdale||Pleasant Hill||Citrus Heights|
|Addison||Mountain View, Scottsdale||Richmond||Florin Town Center|
|Northlake||Happy Valley Peoria||Van Ness, SF||Natomas|
|Lawrence||Mesa||South San Francico||Elk Grove|
|South Loop||Paradise Valley||Vallejo||Blue Oaks|
|Chicago (river north)||Prescott Valley||Brentwood||Folsom|
|Park Place Plaza||Sonora Village, Scottsdale||Daly City||Wemento|
|Melrose Park||Happy Valley||Stevens Creek||Madison|
|Roscoe Village||Glendale||Santa Rosa||Rocklin|
|Broadway Square||S Power Rd, Gilbert||Gilroy||Lincoln|
|Mount Prospect South||Gilbert Commons||Geary||Town & Country|
|Pulaski Promenade||Town & Country, Phoenix||NA||Citrus Heights|
|Wicker Park||Flagstaff||NA||Truxel Rd|
|Ford City Mall||Desert Ridge, Phoenix||NA||Iron Point, Folsom|
|Crystal Lake||NA||NA||Hazel, RC|
|Lincoln Park||NA||NA||5 Star, Rocklin|
|Niles||NA||NA||Laguna, Elk Grove|
|Skokie (touhy ave)||NA||NA||NA|