Target Replaces Casper with the Casper Essential

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I was looking at Target’s website today and I realized that under the Casper mattress section the “traditional Casper” mattress is no longer there.

Casper Essential replaces Casper in Target stores

Casper Essential is the only Casper mattress available at Target.

This seems like a really strange decision as the traditional Casper is, by far, the better product.  However, it is difficult to complain about Casper Essential’s price.  It is designed to compete with Tuft & Needle and Nectar, so perhaps that’s the market that Target is going after.

You can read my review on the Casper Essential

Want to get one directly from Target to take advantage of Target sales and discounts?

Casper Price Table

Type of Mattress Twin Twin XL Full Queen King California King
Casper $595 $645 $895 $995 $1,195 $1,195
Casper Wave $1,000 $1,150 $1,650 $1,850 $2,250 $2,250
Casper Essential $350 $400 $500 $600 $725 $725

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